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Sony hopes ‘Days’ iTunes play will boost ratings

Posted by Don Day on June 11, 2007

OK, so it’s just another show being offered on iTunes, right? Variety says long-running soap Days of Our Lives will be offered starting tomorrow for $1.99. This is the first daytime soap on the store — and makes Days one of the most widely-distributed shows around: first-run on NBC, same day second-run on Disney’s SoapNet, and now a digital offering. The show is on a sort of death watch, after Jeff Zucker told reporters that it wouldn’t be renewed when its contract ends in 2009. Sony says it hopes the iTunes offering will attract new or returning viewers and help boost the show’s NBC ratings.

  • http://www.crocodilecaucus.com/wordpress Lyle

    Correction: Passions is the first soap to be available on iTunes but, as the article notes, that will disappear in September when it goes exclusively to DirectTV. However, DAYS is the first soap available through iTunes, through its broadcast network and also re-broadcast on Disney’s SOAPNet cable channel. Also, unlike PASSIONS, DAYS is offering a multipass.

    (Procter & Gamble also makes its soaps available on a digital platform by offering a free daily podcast that contains the audio from each day’s show with narration added.)

  • Don Day

    I thought that Passions was on iTunes as well.. but searched and searched and couldn’t find it… could it already be gone?

  • Walter

    I see passions on the NBC page, but you have to scroll to page 2.

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