Study: Web will be top news source within 5 years
Michael Gay June 11th, 2007
Maybe the CEO of Time Warner saw this study before his quote about CNN, because according to a new Harris Interactive study, more people say the Web will be their primary news source than network news or cable news.
While today 25% of respondents in the U.S. say they rely on network TV news, the Web comes in at number 2 with 18%. But when asked what source they will turn to in the future, those numbers flip and the Web moves ahead of network TV news by 4%. It’s hard to tell from the press release if local TV news was wrapped up with the network TV news numbers, but if that’s the case broadcasters need to ask themselves how they should be allocating next year’s budget.
Adds jus_me in comments: “The only news on tv is kids with guns and old ladies whose cats have run away. Oh yeah, and the weather and sports. I find important news in five minutes on my laptop without some overly happy people telling me I’m going to die in five minutes… right after this commercial break.”
Adds Dan: “It makes no difference if the product is on the web, on broadcast TV, on a cell phone or on an iPod. If your information does not add value to a person’s life, what do you expect to happen? It’s not the delivery vehicle that’s the worry for local stations, it’s the content they are delivering. If they don’t change, drastically, others will replace them….”
4 Comments Add your own
1. jus_me | June 11th, 2007 at 7:59 pm
The only news on tv is kids with guns and old ladies whose cats have run away. Oh yeah, and the weather and sports. I find important news in five minutes on my laptop without some overly happy people telling me I’m going to die in five minutes…right after this commercial break………
2. Dan | June 11th, 2007 at 9:49 pm
It makes no difference if the product
is on the web, on broadcast TV, on a cell phone or
on an iPod. If your information does not add value to
a person’s life, what do you expect to happen?
It’s not the delivery vehicle that’s the worry for
local stations, it’s the content they are delivering.
If they don’t change, drastically, others will replace them. All the signs and trends back me up.
This is not rocket science.
When you are making a profit of 50 to 80%, you tend not to listen, and that’s the situation broadcasters
have been in for decades. And now, the problem is they don’t know how to listen to the market.
It’s very sad, but so very obvious.
To them, flash trumps usefulness.
Dan
3. Michael Krotchie | June 12th, 2007 at 7:33 am
I don’t really think this is a surprise, because as America ages it’s children are becoming more and more technologically savvy and the internet is something they are growing up with. I think it’s safe to say that there are enough quality mediums for news delivery so the argument of the ‘content they are delivering’ doesn’t really apply. I myself definitely use the web predominantly for my news sources because it is so readily available.
4. arabalar | June 19th, 2007 at 4:37 am
There is no reque 5 years i thing. We can say it is top news source
now.
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed