Time Warner CEO Richard Parsons knows the tide is shifting, and news is breaking online more than on the network meant to be 24-hour news, according to an article from Advertising Age. “I worry about CNN more than I do about CNN.com,” said Parsons. While ratings for the cable network have been heading down since 2003, they report CNN.com uniques are up 25% in just a year.
Adds Cory: I love this quote in the story: “We’re all pretty convinced that news doesn’t break on TV anymore,” said Eric Bader, senior VP at MediaVest. “Almost everybody across pretty much every economic and age demographic learns of breaking news online, increasingly on mobile.” So very true.
