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GPS-maker Garmin trotted out a live ad during The Tonight Show with Jay Leno Tuesday night. Announcer John Melendez and a Deal or No Deal model presented a short comedy routine based on the company’s “Nuvi” navigator. The in-show commercial was immediately followed by a traditional ad for the product. A Garmin spokesperson said the concept was the result of a challenge to the network to come up with something “unique.”
2 comments June 12th, 2007
First he parlayed his success as a blogger into a full time job at the NY Times. Then he gave an interview about the promotion to Poynter — over instant messenger. Talk about breaking molds. Brian Stelter, outgoing editor of TVNewser chatted with Poynter’s Leann Frola for more than an hour. He shared his thoughts on what he’d like to cover, what attracted him to the Times and the power of blogs. Towards the end of the IM conversation, he dropped a quote seemingly ready-made for Lost Remote: “One trend I’d like to cover is the migration of content to the internet. I watch a lot of TV, but I don’t watch it with a remote control anymore, I watch it on my computer.”
5 comments June 12th, 2007
There is another study out that says advertising dollars are going online. The numbers are startling though: TV spot sales are down 5.5 percent while Web sales are expected to be up 16 percent. The forecast was produced by TNS Media Intelligence.
1 comment June 12th, 2007
Despite helming one of the top entertainment brands around, CBS CEO Leslie Moonves says he realizes that programming is the real star: “Networks aren’t brands anymore. They used to be when it was a three-network universe. Shows are brands. CSI’s a brand, Survivor’s a brand.” Then Moonves had one of those candid moments you don’t find often enough: “I don’t think CBS is a brand. You’d like to be known for quality, a place you can go to get good stuff. But we have some garbage on too.”
Also: Moonves’ take on DVRs, Couric, cable companies, Jericho and The Sopranos.
1 comment June 12th, 2007
IAC chairman Barry Diller was the focus of an extensive profile on 60 Minutes Sunday. Lesley Stahl took a long look at how Diller has built an Internet empire. With Ask.com as the centerpiece, IAC owns (deep breath): Match.com, Chemistry.com, Citysearch, HSN, ticketmaster, TicketWeb, evite, excite, College Humor, Lending Tree… and dozens of others. Stahl centered in on why Google is “sexy,” and IAC isn’t. “IAC is brand by brand by brand by brand,” Diller said. “We are an endlessly multi-product company. Endlessly. So, Google is Google. Googling. Googled. But here’s the thing: I’ll be quite happy to be kind of similar to Procter and Gamble, someday, which also nobody knows.”
Add comment June 12th, 2007
CBS CEO Leslie Moonves has said that Dan Rather’s remarks about the CBS Evening News were “sexist.” The flap started when Rather told Joe Scarborough in a phoner on Morning Joe that “the [network’s] mistake was to try to bring the Today Show ethos to the Evening News, and to dumb it down, tart it up in hopes of attracting a younger audience.” Rather did also say that Katie Couric was a “nice person,” but Moonves appears to have interpreted Rather’s “tart” remark as a personal shot at Couric and not directed at the entire newscast product, which Rather bemoaned for playing up topics such as celebrities over war coverage.
Update: Here’s the video of the Rather interview from MSNBC.com
15 comments June 12th, 2007
- CBS Early Show anchor Hannah Storm debuts a blog
- NBCU to produce a broadband show for Netflix’s website
- Weather.com debuts customized email and wireless alerts
- USAToday.com teams with 4Info for text message news alerts
12 comments June 12th, 2007
Editors’ World is a new service to help journalists better localize international stories for their communities. It’s inviting working journalists to test its beta site. They are in the very early stages of development, so you can have a real impact! If you would like to explore Editors’ World, please e-mail eworld@usc.edu for a username and password. (Your e-mail address will not be used for any other purpose.) After approximately 30 days, they’ll send you a very brief online survey to share your feedback about the site.
Add comment June 12th, 2007
Great work by the Houston Chronicle’s John McClain, who interviewed some Houston Texan football players and put together this video that shows just how silly the NFL’s draconian rules about online video use really are. You can only use brief clips of interviews, and the whole thing can’t exceed 45 seconds (which it does, anyway). The Texans play right along, which is really interesting considering it’s NFL policy we’re talking about. Even the team’s owner, Bob McNair, plays along. Interesting note: The YouTube version of this has already been taken down. (Thanks Jesse!)
6 comments June 12th, 2007
College blogging whiz Brian Stelter, who started TVNewser.com while he was a student at Towson University, is leaving the blog he started to work for the New York Times as a staff reporter for the business section. Congratulations to Brian, but a bummer for all of us who read his blog daily. Mediabistro will be hiring a new blogger to take his place, so get your resumes tuned up and sent in!
10 comments June 12th, 2007
The NCAA booted a Courier-Journal writer from a baseball tournament game in Louisville for live-blogging the event. According to its policy, the NCAA maintains blogs are considered a “live representation” of the game. “In a nutshell, we asked the blogger repeatedly not to cover it in that manner, because it violates the policy, and he continued, and his credential was revoked,” said NCAA spokesman Bob Williams. The newspaper is considering legal action. “It’s a real question that we’re being deprived of our right to report within the First Amendment from a public facility,” said Jon L. Fleischaker, the newspaper’s attorney. “Once a player hits a home run, that’s a fact. It’s on TV. Everybody sees it. [The NCAA] can’t copyright that fact.”
Update: Here’s the Courier-Journal’s story with more details. (Thanks Jason!)
Update: And here’s the blog in question along with Bennett’s response. Writes Rob in comments, “Bennett’s blog had snippets of the game, some highlights here and there, but no pictures, no video, nada. Ridiculous.”
15 comments June 12th, 2007
Even though I can’t really read the site too well, I can see that Univision.com has launched an impressive broadband video section with beautiful women in bikinis. There are tons of videos, although the primary navigation is a vertical nav bar along the side. The video quality looks decent, it’s Flash and 400×300 pixels. The most interesting thing I see is a group of sections called “En Tu Ciudad,” which is “In Your City” for those who didn’t take Spanish in high school. It looks like they are pulling in video from their local stations in a number of U.S. cities, including Los Angeles, Chicago, and some new city called Nueva York. Maybe our talented Spanish-speaking readers can tell us if they see anything else cool we should mention!
4 comments June 12th, 2007
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