GPS maker buys ‘live’ ad in Tonight Show
Don Day June 12th, 2007
GPS-maker Garmin trotted out a live ad during The Tonight Show with Jay Leno Tuesday night. Announcer John Melendez and a Deal or No Deal model presented a short comedy routine based on the company’s “Nuvi” navigator. The in-show commercial was immediately followed by a traditional ad for the product. A Garmin spokesperson said the concept was the result of a challenge to the network to come up with something “unique.”
2 Comments Add your own
1. ! | June 13th, 2007 at 6:20 am
speaking of “unique”, anyone want to guess when we begin hearing about station groups being bought out by private equity much along the lines of what happened with newspapers being taken over by other publicly traded companies a few short years ago?
there’s a story (another) about belo in wsj today.
i’m guessing by around lunch.
2. Michael | June 13th, 2007 at 9:53 am
NYT sold its group to a private firm this year.
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