Moonves: Shows are the brands, not networks
Don Day June 12th, 2007
Despite helming one of the top entertainment brands around, CBS CEO Leslie Moonves says he realizes that programming is the real star: “Networks aren’t brands anymore. They used to be when it was a three-network universe. Shows are brands. CSI’s a brand, Survivor’s a brand.” Then Moonves had one of those candid moments you don’t find often enough: “I don’t think CBS is a brand. You’d like to be known for quality, a place you can go to get good stuff. But we have some garbage on too.”
Also: Moonves’ take on DVRs, Couric, cable companies, Jericho and The Sopranos.
1 Comment Add your own
1. Rob | June 12th, 2007 at 8:51 pm
“I’m still very proud of the show. [..]We still have a great deal of faith in Katie.”
Interesting way of putting things into perspective on the whole Evening News deal.
He had some great things to say about Jericho, not so much about the show but because the audience online helped shape corporate policy at CBS and bring a show back from the dead.
In a perfect world that would lead to an entirely new metric that combines both TV and online into a truly comprehensive audience accounting system.
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