NBCU, Nissan extend, expand Heroes marketing deal
Don Day June 13th, 2007
NBC Universal and Nissan have extended a product integration deal for the show Heroes - that is designed to provide marketing support to both the automaker and the superhero series. Nissan will sponsor the online premier of the show, and purchased product placement for its new SUV, Rogue. Nissan will also launch a co-branded Heroes campaign with on-air, online, wireless and other advertising formats.
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