Kellogg to slash ads for unhealthy food aimed at kids

Don Day June 14th, 2007

The maker of Fruit Loops and Apple Jacks said it will stop advertising products that don’t meet nutritional guidelines to kids under 12. Kellogg, Inc. also will limit use of its websites for such products to fifteen minutes. The company will also slash viral and interactive ads intended for young audiences. The new pledge also affects traditional advertising. Kellogg promised not to market the non-compliant foods in place where at least fifty percent of the audience is in the under-12 age group.