DVRs blamed for ratings ’slump’
Cory Bergman June 17th, 2007
Nielsen has released a report that attributes the recent drop in ratings to DVRs. “When DVR playback is included, people are watching the same amount of—or in some cases more—television than they did a year ago,” the report said. “Almost all viewing declines this season can be attributed to the increase in DVR use.” Well, except for broadcast primetime, which is down 3 percent even when you account for DVRs. So is this good news for television? Not when you consider around 60 percent of that time-shifted viewing is without commercials.
2 Comments Add your own
1. Joel Price | June 17th, 2007 at 3:59 pm
I watch more TV because of the DVR if it wasn’t for my little Tivo I would have gave up on TV a few years back altogether.
2. JoeMo | June 18th, 2007 at 6:40 am
it must be the DVR since there is not way it could actually be the content.
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