MLB Advanced Media nears $400 million in annual revenue

In a must-read article in Newsweek, MLB’s BAM details the start of the company and the successes they have enjoyed. The stats are impressive: a growth rate of 30%, 50 million uniques a month, 1 million paying subscribers, $80 million in merchandise, and a billion minutes of streaming video. MLB took an unusual approach to launching the operation in 1999 when it launched as a separate company. Each team invested $2.6 million to get it started. That leads to an obvious question: How much has your station invested in the online operation to make it succeed?