MSNBC responds to web rankings shift
Cory Bergman June 17th, 2007
Over the weekend, MSNBC weighed in on my earlier post analyzing the new Nielsen-Netratings data that shows CNN Digital Network surged above MSNBC in the May web rankings. “This lift is a result of their new definition,” explains MSNBC.com’s Gina Stykes, pointing to CNN’s recent investment and partnership with Internet Broadcasting, which appears to have resulted in CNN rolling up Internet Broadcasting’s unique users (minus NBC’s owned-and-operated stations, which did not take part in the IB-CNN deal). “The year-over-year data show that without the new partnership, CNN.com would be down 7% year-over-year, while MSNBC.com increased 14% in the same period,” Stykes explained.
Two Lost Remote readers who are knowledgeable with the CNN-IB deal confirmed Internet Broadcasting’s uniques have been rolled up into the CNN Digital Network — which goes to show, it’s all how you slice it in the metrics.
5 Comments Add your own
1. ! | June 17th, 2007 at 2:52 pm
cnn has been trending lower all year on my stats graph so a deal like this makes good sense for them.
i was wondering why we had a three-fold increase in the number of inquiries this past month (three-fold from a small base is only marginally huge). oddly the inquirers were neither of the companies at the center of this discussion though.
i am beginning to think these deals are on their way to become the standard.
2. ! | June 17th, 2007 at 3:07 pm
btw-
i’m really glad you chose a follow up on this one, cory. i was going to comment (but bit my tongue) on your initial post that: if cnn rolled ib visitors into their numbers (using the numbers at the link you provided) the total would have put them WAY out front of everybody. EVERYBODY. i know those numbers include the oo’s, but still.
if i were a betting man, i’d wager we’re going to hear from everyone on that list before this is over.
there is, afterall, alot riding on these numbers and how they are arrived @.
3. Don Day | June 17th, 2007 at 3:26 pm
The interesting thing to me is the simple fact that CNN rolls in all of the IB users, and still only beats MS by about 2.5% percent.
4. ! | June 17th, 2007 at 3:39 pm
hence the biting of the tongue, don.
5. Lyle | June 18th, 2007 at 10:22 am
Does anybody know who MSNBC all counts in their numbers? Or are they the only ones playing honestly?
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