The device that people can’t live without
Cory Bergman June 17th, 2007
One graph says so much…
It’s from this story in NYTimes.com that provides a terrific overview of mobile initiatives at media companies like ESPN and CBS. Meanwhile, MTV is planning to air a half-hour TV special that originated from its original mobile series, Dances From Tha Hood.
11 Comments Add your own
1. Frank Catalano | June 17th, 2007 at 1:22 pm
Pacemaker. They forgot “pacemaker.”
2. Greg | June 17th, 2007 at 1:31 pm
Also forgot . . . mp3 player
3. El Guapo | June 17th, 2007 at 3:31 pm
…plus the more tech-savvy you are the more you realize that you can get your video fix on either a computer or a cell-phone…
4. El Guapo | June 17th, 2007 at 3:37 pm
.. it’s also interesting that “Gen Y” ranks the importance of a computer so much higher than “Gen X.” Gen Y is almost entirely a laptop generation. Plus, computers have been integrated into most of their classrooms since they first hit school. They are also most likely to ALWAYS live in a home w/a PC from cradle to grave.
5. Joel Price | June 17th, 2007 at 4:03 pm
Yes, I’m in the sweet spot. I need it all!
6. Frank Catalano | June 17th, 2007 at 4:22 pm
As a side note, this NY Times chart, I recall, is actually a subset of a much larger chart covering more devices. Forrester has been updating this research every six months to a year, most recently in September 2006 according to the Forrester Research web site.
7. Amanda | June 17th, 2007 at 4:54 pm
I hate the “Gen Y” moniker, but damn straight, I can live without a TV, but g-d help you if you take my computer away.
(I can do without the cell phone though)
8. Jackson West | June 18th, 2007 at 2:18 am
Wow. Hadn’t seen that, but it totally jives with my personal experience.
What interests me is how we’re drawing the lines, though. Does “TV” mean a monitor for displaying broadcast and cable? Is an iPhone a phone or just a really small computer that you can watch “The Office” on?
I think what’s critical here is not so much what electronics people are buying, but the shift from inactive to interactive.
9. Dave | June 18th, 2007 at 1:04 pm
I’m “Gen Y” (bleh… I hate the label too)
Since living on my own, I’ve never had a land line, always had a laptop, and am now considering giving up cable. Please tell me, why do I need 1000 channels again?
I can get everything I want on the net for free or cheaper than $90 a month. It saves a ton of money too.
10. Ed | July 3rd, 2007 at 12:58 pm
X, Y, Z or P, we all become “Seniors” in the end.
11. Luk | September 28th, 2007 at 4:57 pm
myfreepaysite.co
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