NBC, National Journal team to cover pres. race
Don Day June 18th, 2007
NBC News says it is tweaking its Campaign Embed program from the 2004 election cycle (where a budding one-man-band reporter was assigned to each presidential candidate full time). This time, NBC will team with the National Journal to put together a staff of print journalists, who will file in print, video and audio form - and blog as well. The other key difference is that not all candidates will have a full time reporter assigned to them (which make some sense since there are about twice as many candidates this go around).
3 Comments Add your own
1. Anonymous | June 19th, 2007 at 3:44 am
At this point, should “text” or “written form” be substituted for “print form?”
2. MSM | June 19th, 2007 at 6:46 am
“Text” and “blog” are some of the words used by NBC and National Journal to describe the campaign reporters. The word “print” doesn’t appear in the release — that was LR’s choice. Hmmm. Don?
from the release …
NBC News/MSNBC/MSNBC.com and National Journal Group announced today an expansion of their existing partnership by launching a group of political reporters who will cover the 2008 Presidential election full-time from the campaign trail. Beginning this summer and reaching full strength as the campaigns swing into high gear, these campaign reporters will blog and file video, audio and text dispatches from the trail for NBC News, National Journal, The Hotline, CongressDaily, MSNBC, MSNBC.com, NBC Mobile, NBC Radio and Telemundo.
3. Don Day | June 19th, 2007 at 7:37 am
But “print” does appear in the Reuters/Hollywood Reporter story I linked to. It’s an old school word, I guess… but I still call them press conferences and press releases.
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