Comments on: Nielsen considers adding web and TV ratings http://www.lostremote.com/2007/06/19/nielsen-considers-adding-web-and-tv-ratings/ Where TV Finds the Future Fri, 21 Nov 2008 12:31:00 +0000 http://wordpress.org/?v=2.5.1 By: Bill Reilly http://www.lostremote.com/2007/06/19/nielsen-considers-adding-web-and-tv-ratings/#comment-371460 Bill Reilly Wed, 20 Jun 2007 13:36:37 +0000 http://www.lostremote.com/2007/06/19/nielsen-considers-adding-web-and-tv-ratings/#comment-371460 I think this is reflection of Nielson recognizing that television as we know it now is going to meld/morph with the net. Both mediums will become one in the same. We are seeing video usage online explode Conversely we are seeing Television add more and more Web type features (DVR, On-demand and search). When the two are morphed together each will be stronger. Nielson doesn't want to be left out of this evolution. I think this is reflection of Nielson recognizing that television as we know it now is going to meld/morph with the net. Both mediums will become one in the same.

We are seeing video usage online explode

Conversely we are seeing Television add more and more Web type features (DVR, On-demand and search).

When the two are morphed together each will be stronger. Nielson doesn’t want to be left out of this evolution.

]]> By: SW http://www.lostremote.com/2007/06/19/nielsen-considers-adding-web-and-tv-ratings/#comment-369167 SW Tue, 19 Jun 2007 13:55:12 +0000 http://www.lostremote.com/2007/06/19/nielsen-considers-adding-web-and-tv-ratings/#comment-369167 HH's is not a relevant measurement to online. I only watch TV at home. I use my computer to go online at work, at a coffee shop, and at home. HH’s is not a relevant measurement to online.

I only watch TV at home.

I use my computer to go online at work, at a coffee shop, and at home.

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