The CGM money boom is coming

Don Day June 20th, 2007

The amount of consumer-generated media being cranked out is clearly booming. But so far, the amount of revenue attached isn’t keeping pace. Research firm eMarketer says the current $450 million CGM ad market will zoom to $4.3 billion by 2011. EMarketer notes that sites will have to find ways to climb over the barriers of people uploading questionable content - but that the potential audience for CGM is likely to hit 101 million users in the US by 2011.

Adds Cory: Despite the fact that user content isn’t generating a lot of revenue right now, it’s a powerful way to gather registration data from users without forcing it on them. As ABCNews.com and USAToday.com have recently noted, their registrations are WAY up since they integrated user content in their sites.