MySpace launches new video destination

Cory Bergman June 27th, 2007

Update: In a bid to take on YouTube, MySpace has launched a standalone site called MySpaceTV.com. The site features professional video “front and center,” and it aims to integrate video more seamlessly with social networking. “When you go to MySpace video now, what you see is far less appealing to the eye than what you get from other video sites,” said Jeff Berman, a MySpace executive who took over the video effort in March. By focusing primarily on professional and original content, MySpaceTV also hopes to attract advertisers who are concerned about associating with user-generated fare.