Radio CEO: giving inventory to Google hurts business
Don Day June 29th, 2007
LR’s been following Google’s efforts to sell advertising on traditional media outlets for quite some time - since the company bought an outfit that specializes in giving advertisers a way to purchase airtime online. Now the CEO of one of the nation’s top broadcasters is speaking out. “That is further commoditizing our product. I think it is a fundamentally flawed model. It says we cannot sell all of our inventory,” Citadel Communications chief Farid Suleman told a radio symposium Thursday. Radio & Records says Suleman told the crowd that he worries what happens when Google makes a deal for a chunk of station’s inventory - and can’t sell it.
2 Comments Add your own
1. Andrew Deal | June 30th, 2007 at 4:33 pm
I think if Google stays in the leftovers market, and if stations simply use it for that purpose and to light a fire under their own people, then it is fine.
The problem is it won’t. Too many in the chain will make room this automated service that does commodotize it and the annoyed listener could rebel.
i wonder to what extent the PD’s are involved here and how they are monitoring the trends.
Soon we’ll address this kind of issue on www.fourthspeaker.com
2. Ron | July 7th, 2007 at 3:40 am
tramadol
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