Come again! 7-Elevens become “Kwik-E-Mart”
Don Day July 1st, 2007
7-Eleven and 20th Century Fox teamed up to promote the upcoming “The Simpsons Movie” by converting a smattering of 7-Eleven locations nationwide in to the Kwik-E-Marts featured on the TV show. All 6,000 American locations will feature Buzz Cola, KrustyOs and and Squishees (no Duff Beer…). The reverse product placement deal brought together 7-Eleven, Fox, Malt-O-Meal and Gracie Films, as well as independent franchisees. There was some concern about bringing the stereotypical Apu Nahasapeemapetilon character into reality, according to execs - but one of the franchisees involved is of Indian decent. Kumar Assandas owns the Las Vegas 7-Eleven Kwik-E-Mart: “I know it’s a stereotype, but it doesn’t bother me. Everybody knows it’s a joke,” he said. “I’m a big Simpsons fan myself, and maybe subconsciously it even inspired me to become a 7-Eleven owner.”
Update:Here’s the artist’s rendering of the Kwik-E-Mart around the corner from the KING 5 building in Seattle:
3 Comments Add your own
1. My Name | July 1st, 2007 at 3:11 pm
Even their website has a new logo (click my name).
2. Shaunpu | July 7th, 2007 at 1:13 pm
their employees even leave little comments on your blog sites.
thank you,
COME AGAIN!
thank you,
COME AGAIN!
thank you,
COME AGAIN!
thank you,
COME AGAIN!
thank you,
COME AGAIN!
3. Jrew | July 7th, 2007 at 8:13 pm
What a great marketing idea, click my name.
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