MTV to air movies before DVD, theatre
Don Day July 1st, 2007
MTV is set to produce a trio of new flicks that will first debut on the signature music channel - then go to DVD. If reception is strong, the movies could THEN debut at your local cineplex. The movies will target a teen audience - and be in the spirit of such classics as Ferris Bueller’s Day Off and the popular American Pie series.
2 Comments Add your own
1. Richard | July 2nd, 2007 at 12:41 am
If a movie were strong enough to draw paying customers into a theater why in the world would it air first on a free channel?
“Midnight Movie House” fodder I would presume.
2. Steve Safran | July 2nd, 2007 at 6:04 am
I wonder if the Disney “High School Musical” folks had thought about this. They probably thought they had a one-off nothing of a show on their hands for cable. If they had put it in theaters, it turns out it would have been a hit.
Here’s the thing: kids don’t care if they’ve already seen something. Take “High School Musical.” LR Daughter has watched it a jillion times. She watches it with friends. If Disney put “High School Musical” in theaters NOW it would still make money because friends would get together and see it.
We have to stop thinking about The Movie Theater as the ultimate place for quality, TV and Cable as second and direct-to-DVD as third. The model is getting bounced all over the place.
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