Comments on: MTV to air movies before DVD, theatre http://www.lostremote.com/2007/07/01/mtv-to-air-movies-before-dvd-theatre/ Where TV Finds the Future Sat, 11 Oct 2008 02:12:50 +0000 http://wordpress.org/?v=2.5.1 By: Steve Safran http://www.lostremote.com/2007/07/01/mtv-to-air-movies-before-dvd-theatre/#comment-395490 Steve Safran Mon, 02 Jul 2007 13:04:42 +0000 http://www.lostremote.com/2007/07/01/mtv-to-air-movies-before-dvd-theatre/#comment-395490 I wonder if the Disney "High School Musical" folks had thought about this. They probably thought they had a one-off nothing of a show on their hands for cable. If they had put it in theaters, it turns out it would have been a hit. Here's the thing: kids don't care if they've already seen something. Take "High School Musical." LR Daughter has watched it a jillion times. She watches it with friends. If Disney put "High School Musical" in theaters NOW it would still make money because friends would get together and see it. We have to stop thinking about The Movie Theater as the ultimate place for quality, TV and Cable as second and direct-to-DVD as third. The model is getting bounced all over the place. I wonder if the Disney “High School Musical” folks had thought about this. They probably thought they had a one-off nothing of a show on their hands for cable. If they had put it in theaters, it turns out it would have been a hit.

Here’s the thing: kids don’t care if they’ve already seen something. Take “High School Musical.” LR Daughter has watched it a jillion times. She watches it with friends. If Disney put “High School Musical” in theaters NOW it would still make money because friends would get together and see it.

We have to stop thinking about The Movie Theater as the ultimate place for quality, TV and Cable as second and direct-to-DVD as third. The model is getting bounced all over the place.

]]> By: Richard http://www.lostremote.com/2007/07/01/mtv-to-air-movies-before-dvd-theatre/#comment-395076 Richard Mon, 02 Jul 2007 07:41:49 +0000 http://www.lostremote.com/2007/07/01/mtv-to-air-movies-before-dvd-theatre/#comment-395076 If a movie were strong enough to draw paying customers into a theater why in the world would it air first on a free channel? "Midnight Movie House" fodder I would presume. If a movie were strong enough to draw paying customers into a theater why in the world would it air first on a free channel?

“Midnight Movie House” fodder I would presume.

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