American Idol tops product placement list
Don Day July 2nd, 2007
Fox’s reality sing-a-thon American Idol had the most product placements during the first quarter, according to Nielsen Monitor Plus. The top 10 had a combined total of 8,893 mentions - up a tad from the same period in 2006. Seven out of those top 10 were reality shows - with CBS drama NCIS taking the scripted prize.
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