Comments on: Graboff: TV’s future could be in the past http://www.lostremote.com/2007/07/02/graboff-tvs-future-could-be-in-the-past/ Where TV Finds the Future Sat, 06 Sep 2008 16:06:13 +0000 http://wordpress.org/?v=2.5.1 By: discreet_chaos http://www.lostremote.com/2007/07/02/graboff-tvs-future-could-be-in-the-past/#comment-397644 discreet_chaos Wed, 04 Jul 2007 00:59:03 +0000 http://www.lostremote.com/2007/07/02/graboff-tvs-future-could-be-in-the-past/#comment-397644 Steve - Promotion... Last night, I was watching a syndicated Frasier rerun on my local Fox affliate and twice during the broadcast, they ran a promo for Kelsey Grammer and Patricia Heaton's fall show. All of these vlogs and YouTubes are cute and they get a few viewers, but right now, nothing beats the endorsement and promotion of a television network and their local affiliates. I'm sure that someday, we'll get to the millions of channels (with nothing on), but we're not there yet and in fact, we're not even close. Steve - Promotion…

Last night, I was watching a syndicated Frasier rerun on my local Fox affliate and twice during the broadcast, they ran a promo for Kelsey Grammer and Patricia Heaton’s fall show. All of these vlogs and YouTubes are cute and they get a few viewers, but right now, nothing beats the endorsement and promotion of a television network and their local affiliates.

I’m sure that someday, we’ll get to the millions of channels (with nothing on), but we’re not there yet and in fact, we’re not even close.

]]> By: Steve Boriss http://www.lostremote.com/2007/07/02/graboff-tvs-future-could-be-in-the-past/#comment-396936 Steve Boriss Tue, 03 Jul 2007 14:47:38 +0000 http://www.lostremote.com/2007/07/02/graboff-tvs-future-could-be-in-the-past/#comment-396936 Given recent developments, this seems like a reasonable direction for advertising to take, but it does put into question the need for networks. We are already seeing the Internet disaggregating content such that the natural unit of the record album is now the song and the natural unit of news is now the story. If the natural unit of a broadcast network is the program, and advertisers can attach their material to programs, and producers can distribute their program without networks, why do we need networks? Moreover, why do we need their local TV affiliates? (Steve Boriss, TheFutureOfNews.com) Given recent developments, this seems like a reasonable direction for advertising to take, but it does put into question the need for networks. We are already seeing the Internet disaggregating content such that the natural unit of the record album is now the song and the natural unit of news is now the story. If the natural unit of a broadcast network is the program, and advertisers can attach their material to programs, and producers can distribute their program without networks, why do we need networks? Moreover, why do we need their local TV affiliates? (Steve Boriss, TheFutureOfNews.com)

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