Comments on: NBC study says ads still engaging in fast-forward

By: Matt

Matt — Thu, 05 Jul 2007 19:14:01 +0000

My old VCR had that too - hit the button 4 times & you were set. The DVR does force me to pay a little more attention, but usually the jump back to HD from 4×3 ads is what I look for.

By: Patrick

Patrick — Thu, 05 Jul 2007 17:36:31 +0000

My DISH remote has a 30-second skip forward button…will they have a study for that too?

By: Chris Weaver

Chris Weaver — Wed, 04 Jul 2007 21:47:18 +0000

I’ve said it before and I’ll say it again….People watching DVR’s and FFing through the ads are FORCED to watch the ads to get back to PLAY speed at the right time.

People watching old fashioned TV can just ignore the TV until they hear the show they are watching come back from break.

By: Steve

Steve — Wed, 04 Jul 2007 16:18:07 +0000

Get ready for those Max Headroom style blipverts.

By: Safran

Safran — Wed, 04 Jul 2007 13:52:00 +0000

How about this: since the ads are fine in fast motion, why doesn’t the network just play them that way? Then the ad breaks will only be a few seconds long and nobody will mind.

By: Chris Rooney

Chris Rooney — Wed, 04 Jul 2007 12:07:44 +0000

How long until they start making ads in slow motion, slow they’ll play normal when you fast forward through them?

By: tvnewser

tvnewser — Wed, 04 Jul 2007 06:06:53 +0000

Gee, the folks desperate to keep selling the ads pay for a study to bolster the selling of more ads.

What an independent study this was!