Couric: Job not as appealing as first thought
Don Day July 8th, 2007
Katie Couric made a number of surprising admissions to New York Magazine. She says the current traditional approach the show is taking “would have been less appealing to me. It would have required a lot more thought.” Couric also seems to crack open the door for an Evening News departure at some point, saying she looks forward to doing more 60 Minutes pieces this year. “If it turns out it wasn’t a perfect fit (at the evening news), then, you know, I’ll do something else that’s really exciting and fulfilling for me.”
Update: The quotes on the AP wire are actually from New York magazine, which has a very long profile on Couric - I’ve swapped the link.
6 Comments Add your own
1. Jason | July 8th, 2007 at 3:28 pm
She actually talked to Joe Hagen of NY Mag. I linked it, by clicking on my name. It’s a must-read. Very interesting… in light of local station’s efforts to “reinvent” themselves. Are we willing to lose loyal viewers in exchange for the chance we’ll get new ones?
2. Allen | July 8th, 2007 at 5:56 pm
Maybe Barbara Walters will make a run at her for the vacant spot on The View.
3. Safran | July 8th, 2007 at 6:28 pm
It does read like a trial balloon, doesn’t it?
4. Dangerous Dan | July 8th, 2007 at 7:21 pm
Sorry, I only read the first page online. I could not stomach the rest. It’s always, ALWAYS about her.
Someone pull the tape from her Today days when she was shown playing tennis or badminton outside 30 Rock; meanwhile, troops were being shot at in Iraq, and dying. The director and producer kept with her because it just had to be HER. Presumably that she would throw a fit if they went to actual news.
Poor Katie. Let’s pity her. She did lose her husband, but what about all the blue collar types out there who lose a spouse, still work at a thankless job, don’t have a nanny, and don’t get paid to read others’ work. Katie is a newsreader and does not do it well.
This is a harsh analysis, yes. Moonves may have the Midas touch with prime time, but he should stay away from any news decision. He should begin by axing his wife from the morning infotainment show, then move on and remove Couric, replacing her with a journalist. Not someone who really belongs on a set of Sex And The City.
5. Randy Hoffman | July 9th, 2007 at 7:46 am
Dangerous, a tad-bit harsh and personal, too. Remember, the Couric/Lauer duo did take NBC to the top in the important morning news race. And because she is Katie Couric, she has a venue such as the NY Mag to vent her thoughts. Of course not many of those blue-collar folks you refer to have to deal with their professional and personal high & lows broadcast to a national audience. So with the good comes the bad as well.
It’s interesting this article comes out around the same time the pundits begin to review the digital efforts of WKRN in Nashville. It appears to me, television’s digital efforts, particularly those tied to news, will move along a very bumpy road. The main reason for that bumpy road (imho) is television’s local and national news business model has not been turned upside down by new media the way their news counterparts in the newspaper biz have had to deal with. At least not yet.
6. Lorene | July 9th, 2007 at 10:58 am
Let Katie go back to her old job, and get a REAL anchor in the person of Stone Phillips.I personally haven’t watched CBS since she started the anchoring . she isn’t believable.
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