It’s interesting this article comes out around the same time the pundits begin to review the digital efforts of WKRN in Nashville. It appears to me, television’s digital efforts, particularly those tied to news, will move along a very bumpy road. The main reason for that bumpy road (imho) is television’s local and national news business model has not been turned upside down by new media the way their news counterparts in the newspaper biz have had to deal with. At least not yet.

Someone pull the tape from her Today days when she was shown playing tennis or badminton outside 30 Rock; meanwhile, troops were being shot at in Iraq, and dying. The director and producer kept with her because it just had to be HER. Presumably that she would throw a fit if they went to actual news.

Poor Katie. Let’s pity her. She did lose her husband, but what about all the blue collar types out there who lose a spouse, still work at a thankless job, don’t have a nanny, and don’t get paid to read others’ work. Katie is a newsreader and does not do it well.

This is a harsh analysis, yes. Moonves may have the Midas touch with prime time, but he should stay away from any news decision. He should begin by axing his wife from the morning infotainment show, then move on and remove Couric, replacing her with a journalist. Not someone who really belongs on a set of Sex And The City.