Radio station flips formats, uses video to promote change
Michael Gay July 11th, 2007
You read that right. A radio station is changing formats! Ok, that’s not the news here, that’s common. But WCBS-FM is using video on their website to re-introduce the former Oldies DJs to the audience. In fact, video is the primary content on their temporary site. Nice work WCBS. Why is it that a radio station can think about using video to showcase their talent in a non-scripted manner, but TV stations want to over-produce all their online video? Respond in comments.
4 Comments Add your own
1. News4Matt | July 12th, 2007 at 4:46 am
Good question - I think TV stations are used to heavily scripted segments with very little ad libbing and that carries over to the web - there are no rules at radio stations for video production - that’s why a lot of what they do is terrible, but you also get gems like these which really seem to hit a nerve and bring these guys to life. It’s also a really interesting way to introduce a format change - wonder if other stations will go this route. All of that being said - I’m also seeing more and more radio stations investing in online video - we need to be looking in our rear view mirrors - newspapers and radio stations are quickly catching us.
2. Mark | July 12th, 2007 at 7:39 am
I find that cool, but I don’t think radio would rise up from the dead state it’s in, looks to mee it’s just too late.
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3. Joel Price | July 12th, 2007 at 2:34 pm
#1 as a whole I think TV sites need to catch up with newspapers when it comes to online video.
4. Dave Levine | July 12th, 2007 at 5:12 pm
TV sites are lagging behind everyone - they have to move past their current thinking and try to forget about on-air when programming online - it’s a totally different world - none of them get that.
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