Zillow expands into hyperlocal news
Cory Bergman July 11th, 2007
A big announcement from the Seattle-based real estate site Zillow: it’s creating community web pages for 6,500 neighborhoods in 130 U.S. cities. Users will be able to upload events, news and photos. Writes John Cook in the Seattle PI’s Venture Blog:
The idea is that people will not only visit Zillow to learn about homes, but — one could imagine — local restaurants, recent crimes or the history of the neighborhood. With this feature, you could also see Zillow moving down the path of trying to link people together in certain neighborhoods to share a lawnmower, sell a grill, host a fundraiser or, perhaps, find a date. And if that occurs, the real estate information and Zestimates offered by Zillow today might just be a Trojan horse into other lucrative advertising markets.
3 Comments Add your own
1. ! | July 11th, 2007 at 8:06 am
they’re gonna need a mt. rushmore of heads on that site if it’s ever gonna succeed… too “god damn” much white space.
2. Peter Ralph | July 11th, 2007 at 4:32 pm
I assume John Cook is paid by Zillow?
Does lostremote receive some form of recompense for running this story?
3. kpaul mallasch | July 20th, 2007 at 8:49 am
Do they have boots on the ground in all those 130 cities? This idea of theirs has been tried. I’ll keep an eye on ‘em.
-kpaul
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