‘Association for Downloadable Media’ announced

Michael Gay July 16th, 2007

Fifteen companies in the online media marketplace have formed a new coalition focused on bringing some set of standardized metrics to the downloaded media industry. Among those companies who participated in the formation of the Association for Downloadable Media include: Apple Inc., BlogTalkRadio, Kiptronic, LibSyn, IndieFeed, NPR, Nielsen//NetRatings, Personal Life Media, Inc., Podbridge, PodTech, PodShow, Podtrac, Porter Novelli, Rev3 and Vogele Law. Quoting the press release:

The goal of the ADM is to develop standardization of audience measurement and advertising for downloadable media. The ADM will focus primarily on the world of podcasting, downloadable media and portable content monetized by advertising and sponsorship.