KNBC debuts video site YourLATV.com
Cory Bergman July 17th, 2007
YourLATV.com is a video-based entertainment site that focuses on local hot spots and events. Beyond the original video clips on the site (many of which air on the KNBC show “yourLA”), users can also upload video which may appear on the air. Coming soon, the site will feature video classifieds and more social networking tools.
After taking a brief look around, I think YourLATV.com is one of the most promising new sites launched by a local TV station. I love the idea that it’s a video city guide — a fresh angle to take on the CitySearches of the world. The design is snazzy and intuitive (except for the fact the video player is beneath the traditional fold on the home page), and the video segments are interesting and don’t appear to be ripped from TV. The one area it lacks is depth — a comprehensive events calendar, for example — but there are plenty of competitors on that front. This is the second major new site launch with a new brand for the NBC stations: DigPhilly.com debuted earlier this year.
7 Comments Add your own
1. Safran | July 18th, 2007 at 7:42 am
This is now an inescapable - and completely welcome - trend from local stations. Good work!
2. tdc | July 18th, 2007 at 8:26 am
while i agree this is step in the right direction, i have to wonder with the challenges many of these same affiliates have in simply retaining current users of their promo-style news sites whether or not they realize the opportunity that’s knocking.
i would say the economies of scale would make this more profitable if they were to network these efforts.
3. Matt Scherer | July 18th, 2007 at 10:13 am
Corey,
Right now, the video site has two to three clips of a rather murky quality. I know this is due to bandwidth issues, but it’s much better than the Philly site.
4. Allen | July 18th, 2007 at 11:12 am
Beautiful looking site.
5. HamptonRoads.tv | July 25th, 2007 at 9:57 pm
Hey, it’s great to see a local site going “video-centric.” Fun topics, too. My hat’s off to YourLAtv.com ….
6. Glamorous | August 6th, 2007 at 4:21 pm
Re: Rachel’s show , Your LA TV of Aug. 6 ‘07 regarding natural shampoo’s please show me the information or give me the site address.
Thank you.
7. annie b | September 19th, 2007 at 4:32 pm
Live in Torrance what time is the show
miss Rachel and would like to see YourLA
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