CBS content to appear on 400 sites
Cory Bergman July 19th, 2007
CBS execs say that’s the goal — syndicate the network’s content to 400 sites by this fall. “CBS is all about open, nonexclusive partnerships,” CBS Interactive president Quincy Smith said. “Just CBS.com is not the answer.” The network has already partnered with 24 sites — and spent aggressively in paid search — and execs say the end result has been a huge surge in unique users from 21M to 134M a month.
2 Comments Add your own
1. Richard | July 19th, 2007 at 10:40 pm
Enlightened thinking from CBS…giving away some of your programming in order to drive increased demand for the rest of your programming.
Imagine the RIAA or NFL making such an announcement.
2. discreet_chaos | July 20th, 2007 at 8:31 pm
It’s too bad the fellow thinks seven minutes might be too long, otherwise, maybe he’d distribute this piece starring David Caruso and featuring a show from his own network.
(Click my name for the YouTube)
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