New NBC stations chief praises niche strategies
Cory Bergman July 24th, 2007
New NBC owned-and-operated stations chief John Wallace is urging his GMs to take a niche approach to their local markets. “You’ll see a big change in the focus on local, in terms of our digital strategy,” he says. “It’s our intent to have a bigger presence in niche communities and get away from general news.” Wallace praised WCAU’s recent site launch, DigPhilly.com. There are a lot of unique qualities in each marketplace,” Wallace says. “There’ll be a very different look and feel to how we present content in that marketplace. There’ll be major reliance on [general managers’] local expertise.”
Wallace is right on the mark, as Lost Remote readers know from my previous posts.
5 Comments Add your own
1. Rick Ellis | July 25th, 2007 at 2:14 pm
Sigh.
I won’t get into a big rant about this niche sites, but let me make this observation. These sites (and I’m not just limiting this to the NBCOO ones) try and have it both ways. They try and create content as if they’re a traditional media site, then just add one “social” features to fill it out.
The problem is that there isn’t much staff, and it’s tough to keep everything fresh and vibrant.
Take, for example, DigPhilly. I can’t include the URL here, but if you look at the top entertainment story, it’s an interview with Hayden Panettiere.
Great, except it appears to be an interview that’s more than a month old. The page doesn’t have a date stamp on it, but it references the fact that she’ll begin work on “Heroes” on June 16th.
I looked around quickly, and that seems to be about the time that Wizard World in Philly took place. Making this one old story for such a prominent position.
2. tdc | July 25th, 2007 at 3:25 pm
we’re locked in an intense discussion with some community bloggers right now regarding “creating content” vs. “aggregating” it.
talk about SIGH!
one asked what aggregation was.
3. Dave | July 25th, 2007 at 9:24 pm
I agree with you Rick. So, what’s the solution?
4. Platon | January 25th, 2008 at 2:53 am
Nice!
5. Laurentios | February 2nd, 2008 at 1:27 am
Cool…
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