Adobe Premiere Pro CS3’s Intel only world

David Johnson July 27th, 2007

In today’s edition of David’s Daily Grump, Adobe is making me mad. I’m evaluating some software for various reasons, a fine Friday afternoon thing to do. After lengthy downloading and much time wasted (and yes I should have read the Premiere Pro CS3: FAQ first), I’ve learned painfully that it won’t run on my trusty G5 because i have a PowerPC processor and Adobe decided to only support Intel based Macs. A sound business decision? Sure, Apple isn’t making PowerPCs anymore, but there are piles of them out in the marketplace that have yet to depreciate and since Apples pretty much run like tanks, they are going to be there for a while. Adobe really impressed me at how they bundled InDesign into their early Creative Suite releases and priced them so that as everyone got the crucial Photoshop and Illustrator upgrades, they pretty much pushed Quark right out of the way. I have never seen a pagination program take that much marketshare that fast. When I saw that Premiere was going to be bundled into CS3 versions, I thought they were setting their sites on Apple’s Final Cut with the same vengeance. But, without a bridge or patch to trick out SSE2 support on PowerPC macs, I see a whole pile of possible customers who will be happily using Final Cut. You can be sure that Apple won’t provide it, and this won’t be a case of buying out Macromedia to swap the mighty Dreamweaver in for clunky GoLive. Grrrrumble.