Comments on: AP to close down its ASAP service http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/ Where TV Finds the Future Sun, 06 Jul 2008 08:00:22 +0000 http://wordpress.org/?v=2.5.1 By: stefan http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-432364 stefan Mon, 30 Jul 2007 21:09:08 +0000 http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-432364 I think Eirc also calls it, that was my conclusion as well. i evaluated it and wrote APa very long critique. The biggest shocker to me was AP trying to go after that demographic with absolutely no social networking or user customizing tools whatsoever. That showed such an fundamental lack of understanding of where information, technology, and usage are cross connecting. I think Eirc also calls it, that was my conclusion as well. i evaluated it and wrote APa very long critique. The biggest shocker to me was AP trying to go after that demographic with absolutely no social networking or user customizing tools whatsoever. That showed such an fundamental lack of understanding of where information, technology, and usage are cross connecting.

]]> By: discreet_chaos http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-431229 discreet_chaos Mon, 30 Jul 2007 02:05:15 +0000 http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-431229 PS) Though I don't usually, but I'll say this may have been a case of something that might've benefited from context advertising. Several of the blogging tool sites use context ads and if ASAP had advertised where I'd have seen it, I may have known about their tool. PS) Though I don’t usually, but I’ll say this may have been a case of something that might’ve benefited from context advertising. Several of the blogging tool sites use context ads and if ASAP had advertised where I’d have seen it, I may have known about their tool.

]]> By: discreet_chaos http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-431226 discreet_chaos Mon, 30 Jul 2007 01:59:09 +0000 http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-431226 I'll say the same as Anon - I didn't have a clue, it was there. I’ll say the same as Anon - I didn’t have a clue, it was there.

]]> By: Eirc http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-431225 Eirc Mon, 30 Jul 2007 01:57:27 +0000 http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-431225 You did not have to use it on the AP design. It was another product that you could license and roll into your own site or paper. We looked at ASAP and concluded that the content was poor. While the topics of the stories catered to a younger crowd, they were written in a style that often seemed trite and pandering. They did have younger staffers managing the content, but it still came across as parents trying to sound hip while talking to a teenager. You did not have to use it on the AP design. It was another product that you could license and roll into your own site or paper.

We looked at ASAP and concluded that the content was poor. While the topics of the stories catered to a younger crowd, they were written in a style that often seemed trite and pandering.

They did have younger staffers managing the content, but it still came across as parents trying to sound hip while talking to a teenager.

]]> By: fleetwood mack http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-431099 fleetwood mack Sun, 29 Jul 2007 23:23:25 +0000 http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-431099 Jonathan and Anon hit the nail on why it failed. Badly executed and invisible. And it was not "a way for AP to reach out to younger users," it was a way for AP to provide its clients with something that might work for their web sites is what I think. Jonathan and Anon hit the nail on why it failed. Badly executed and invisible.

And it was not “a way for AP to reach out to younger users,” it was a way for AP to provide its clients with something that might work for their web sites is what I think.

]]> By: Anon http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-430895 Anon Sun, 29 Jul 2007 19:22:47 +0000 http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-430895 I never knew it existed I never knew it existed

]]> By: Jonathan http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-430823 Jonathan Sun, 29 Jul 2007 17:36:12 +0000 http://www.lostremote.com/2007/07/29/ap-to-close-down-its-asap-service/#comment-430823 Did anybody actually use ASAP? The site was ugly, and the font was tiny. Did anybody actually use ASAP? The site was ugly, and the font was tiny.

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