What if you leak a show for publicity, but it sucks?

So there’s this thing called the Internet, and people have figured out how to put their favorite shows on it. Then, in some board room somewhere, an executive had the great idea of leaking their fall shows to get the people who use them Internets to watch the show and want more of it, like crack or Krispy Kremes. TV Week confirmed for us that the shows are online.

The sarcasm could end here, but it’s just getting good.

That’s because CrunchGear has reviews from people who illegally downloaded and viewed the pilot for “Cavemen“, the sure-to-be-hit ripoff of a commercial.

• “This show is going to fail miserably. I wanted to stop watching 5 minutes in it was so bad.”

• “This wont go past season 1 unless they get better material.”

• “The NAACP is going to be pretty peeved over this show. Its all just recycled black jokes but they replace the “n” word with “caveman”. Actually, its not just the jokes, but the whole premise is that way.”

• “Unfortunate, this show is a piece of crap. I really hope it doesn’t get picked up. If they reshoot the pilot they’ll have to change the entire premise. The “race card” joke got old after the first 2 minutes. After 5 it was just offensive. I’m white myself and normally I don’t care for the PC police… but jeez this is just modern day blackface. And it’s not even remotely funny. Cro magger.. uh huh.”

• “This show sucked. It’s a rasist piece of crap.”

Ouch. I doubt the idea of leaking the pilot seems so good anymore.

I’m going to give the network an easy way out of this mess. When asked if you leaked this pilot tell people, “A pilot based on a commercial? You guys fell for that? Hahaha! You’ve been punked!”