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Do advertising media buyers ‘get it?’

Posted by Steve Safran on July 31, 2007

One of the things I hear most often from media outlets is how difficult they find their dealings with ad agencies. Specifically, they say that the agencies aren’t all that interested in buying web advertising. I’d like to hear your experiences – especially if you’re a media buyer. Are agencies interested in online media? Local online media? Do they feel threatened by the web because it allows DIY ad buying?