Time Inc. weeklies will add more social networking
Steve Safran August 5th, 2007
You’re going to see more social networking features on sites for Time Inc. weeklies in the upcoming months. Executive VP Tom Squires tells Mediaweek the success of Sports Illustrated’s incorporation of recently purchased FanNation has encouraged the company to move forward with more interactivity on other traditional “weeklies.” (As obsolete a term as any.) From Mediaweek: “Squires wouldn’t specify which sites would add a social networking component, but Time and People magazines are likely candidates.”
4 Comments Add your own
1. Tish Grier | August 7th, 2007 at 1:43 pm
hmmm…I’m beginning to have flashbacks to 10 years ago when all sorts of media outlets started having “message boards” and “forums” so people could discuss stories (!!!) All these new social networking components aren’t going to add all that much to interaction with those who write for the sites–they appear to just be new ways for people to leave more detailed profiles, and more information for marketers. To quote Yogi Berra “It’s deja vu all over again.”
2. Tish Grier | August 7th, 2007 at 1:43 pm
hmmm…I’m beginning to have flashbacks to 10 years ago when all sorts of media outlets started having “message boards” and “forums” so people could discuss stories (!!!) All these new social networking components aren’t going to add all that much to interaction with those who write for the sites–they appear to just be new ways for people to leave more detailed profiles, and more information for marketers. To quote Yogi Berra “It’s deja vu all over again.”
3. Роман Малышев | September 22nd, 2007 at 12:39 am
Нормативно-техническая документация
4. Сергей Щенников | September 22nd, 2007 at 2:19 am
сайт поможет вам в поиске необходимой литературы
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