For young people, the burning question of our time is “Facebook or MySpace?”
While Newsweek probably oversold that lead - the latest issue of the magazine has an interesting piece that focuses in on a Berkeley researcher’s recent non-scientific study that tried to pin down the types of people that favor the top two social networking sites. The findings? Facebook caters to the preppies and the jocks… MySpace attracts the “outside” crowd. MySpace founder Chris DeWolfe had a nice arrow in his quiver: “How are you going to put 70 million people in a box?” Newsweek’s Steven Levy says Facebook wouldn’t comment - “turning down my request as abruptly as a cheerleader nixes a nerd’s prom invite. “
The Weather Channel’s weather.com launched a new video player today they’re calling “Blue Box.” (No, I didn’t get the name at first either, until I looked at their logo.) In a press release, the player is described as being powered by Brightcove and DoubleClick. The player itself has 5 “channels” of video: News/Breaking Weather, Local Forecasts, Lifestyle, Severe Weather, and On the Weather Channel. It also allows you to search by zip code, where I found the weather forecast for my own city. Overall, an impressive upgrade to what the site offered before. Nice work to the team.
We covered the bridge collapse quite a bit last week, and Broadcasting & Cable reports the coverage on MSNBC.com had pretty impressive results.
The news network got more than 82 million page views for its coverage, which included a slide show (26 million views alone), and more than 11 million accesses of video streams.
It seems like everyone has a profile on some social network. Well, the sleuths at Slate.com found the Facebook profile for Rudy Giuliani’s daughter and were surprised with what they found. She labels herself as a “Liberal” and was a member of the group “Barack Obama (One Million Strong For Barack).” See the problem with that? So did she, as she left the group when Slate published the story.
A Dateline NBC producer wired with a hidden camera tried to hack the Defcon hackers convention this last weekend in Las Vegas. But go figure, the hackers knew they were being hacked — they said they had their own mole inside NBC who sent them a photo of the producer, Michelle Madigan. So they booted her out of the place, and a dozen or so attendees armed with video cameras followed her all the way to her car, asking her questions and taunting her along the way. Of course, it’s all caught on videotape…
DefCon staff say that Madigan was asked four times if she wanted to obtain press credentials, but she declined. But ZDNET blogger Ryan Naraine says Defcon went too far. “Was it really necessary for Defcon organizer Jeff Moss, a guy who is usually even-keeled and unruffled, to trigger a mob frenzy to get Madigan tossed from his conference?” he blogs. Regardless of who you support on this, you can bet it won’t be the first time that citizen media fights back against big media by turning the cameras around.
So, you’ve tricked out your profile page, invited your friends, and linked up to all your peeps…. now what do you do in your favorite social networking site? The folks at Bebo are thinking you might want to watch and participate in a serialized video show. Since it debuted on the London-based site just a short while ago, KateModern (a “spinoff” from the creators of LonelyGirl15) is taking off and bleeding into all kinds of areas of the site that blur the lines between the fictional characters and the real people watching it in the online community. “YouTube is a great place to broadcast linear video, as you can only comment on things or forward them,” said Bebo President Joanna Shields. “In social-networking sites … people can react and speculate and give [the character] clues, and you know the plotline is feeding into the community. I think there’s a potential to build a new form of entertainment here.”
“Fake Steve Jobs” has been outed - and is a guy with a surprisingly mainstream job. For those not in the know, The Secret Diary of Steve Jobs has been one of the wittier fakeblogs out there. “Fake Steve” is downright insightful and more than occasionally potty-mouthed. Which is why I was surprised to find out that the man behind Fake Steve is Daniel Lyons, a senior editor for Forbes magazine. NY Times reporter Brad Stone put the pieces together, and Lyons admitted he was surprised it took everyone so long to figure out that Fake Steve was him. From the NY Times:
“I’m stunned that it’s taken this long,” said Mr. Lyons, 46, when a reporter interrupted his vacation in Maine on Sunday to ask him about Fake Steve. “I have not been that good at keeping it a secret. I’ve been sort of waiting for this call for months.”
Still, all is not lost for the Fake Steve fans. He has a book coming out in October called “oPtion$: The Secret Life of Steve Jobs.”And, lest you think Lyons has dropped out of character, Fake Steve announced the outing on the blog:
My cover has been blown. Guy named Brad Stone, who works for the New York Times. Have you heard of him? Well, tip of the hat to you, Brad Stone. You did the sleuthing. You put the pieces of the puzzle together. You went through my trash, hacked into my computer, and put listening devices in my home. Now you’ve ruined the mystery of Fake Steve, robbing thousands of people around the world of their sense of childlike wonder.
Do you read the pithy commentary and back-and-forth in our Lost Remote comments? Since Howard Owens does, he knows that I have wondered frequently why stations don’t start blogging themselves to increase their content footprint and grow potential eyeshare. Along those lines, Howard notified me of this post on his site where he mentions that Nick Belardes is doing just that. As a longtime blogger who now works at ABC 23 in Bakersfield, Nick is using the social networking tools built into the newspaper-driven site Bakersfield.com to promote his station and share their content. Blogging and posting station video that is hosted into YouTube in the voice and style of a vblogger, Nick offers a whole different package that adds to the the media mix for his station. Leveraging existing social media outlets is the smart online promotional strategy to grow audience while taking the message to the masses, and it is great to see that ABC23 also has a myspace page. Thanks, Howard!
That’s stories per hour, DUH. CNN is running a new promo for its morning show, American Morning, that proclaims it has the most “stories per hour” (with a big graphic of “SPH” on the screen). “It’s like listening to a news auction,” jokes Jon Stewart. “People don’t want a few stories thoroughly investigated, they want a lot of stories barely mentioned.”