Blogging yourself
David Johnson August 6th, 2007
Do you read the pithy commentary and back-and-forth in our Lost Remote comments? Since Howard Owens does, he knows that I have wondered frequently why stations don’t start blogging themselves to increase their content footprint and grow potential eyeshare. Along those lines, Howard notified me of this post on his site where he mentions that Nick Belardes is doing just that. As a longtime blogger who now works at ABC 23 in Bakersfield, Nick is using the social networking tools built into the newspaper-driven site Bakersfield.com to promote his station and share their content. Blogging and posting station video that is hosted into YouTube in the voice and style of a vblogger, Nick offers a whole different package that adds to the the media mix for his station. Leveraging existing social media outlets is the smart online promotional strategy to grow audience while taking the message to the masses, and it is great to see that ABC23 also has a myspace page. Thanks, Howard!
2 Comments Add your own
1. n.l. belardes | August 6th, 2007 at 2:50 pm
Social media is everywhere. It’s just a matter of finding it and speaking the dialects that sort of exist within each social networking sphere…
The rest is just hoping people join in the conversation and accept your voice as one amongst their community…
2. Jason | August 6th, 2007 at 3:38 pm
Nick’s got it just right. You can’t be a phony, trying to inject your station into social networking. Get into it, have fun with it, and become a part of it. Your fellow bloggers will respect you for it.
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