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ESPN360 to relaunch with live focus

Posted by Cory Bergman on August 7, 2007

Coming next month, ESPN will relaunch its video site ESPN360 with plans to stream 2,000 live events over 12 months — up from 200 last year. “You cannot underestimate the value of putting live sports on the Internet,” said Dan Flagler, manager of online video content and programming for Verizon Communications, which is partnered with ESPN360. But the big question remains: does ESPN360′s cable-like ISP strategy — only Verizon and AT&T broadband subscribers can access the site, limiting ESPN360′s audience to 16 million — limit its ultimate potential? (WSJ sub. req.)

The current ESPN360, as viewed on my Verizon broadband service.

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