Did ya’ hear about NBCU’s Didja?
Don Day August 8th, 2007
NBC Universal’s USA Network will roll out “Didja” - an all-advertising website that hopes to be the YouTube of commercial content. The idea be the “go to destination for on-demand content,” so says Variety. USA will give the site a big push, with other NBCU properties pitching in later. The site will not feature NBCU content - but all sponsor-related video. “We know people like watching commercials,” USA’s Chris McCumber said. “They just don’t like being force-fed at the wrong time.” Didja will roll out after “New Site” - the NBCU/News Corp. joint venture that is designed to be a viral video site that combines user-created and branded content.
4 Comments Add your own
1. Steve Safran | August 9th, 2007 at 5:30 am
I know a reader who is about to harass you for your placement of the apostrophe in ya’ ….
2. Anon | August 9th, 2007 at 8:42 am
I actually like this idea. I think it will work well for funny commercials, like Bud Light. It’s a whole new take on online video and it seem NBCU is taking the lead in all areas.
3. Richard | August 9th, 2007 at 8:27 pm
Be real interesting (to me) if they included credits. Advertising junkies would like it. Plus tell me the background music and I might even click the link to go buy it.
4. Anonymous | January 30th, 2008 at 3:03 pm
Funny, TBS launched this same product back in Aug ‘06 - veryfunnyads.com
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