More than a year after NBC Universal handed over $660 million for iVillage, the site is seeing increased traffic – but is only up about 5% from July 2006 to July 2007, according to a New York Times feature today. Content partners like Hearst jumped ship – and the iVillage Live program flopped.
But NBCU thinks a turnaround is afoot. The site replaced its antiquated back-end, replaced the old content partners with new ones – and plans to relaunch iVillage Live this fall. The site is profitable, and has integrated its sales staff with NBCU’s TV-side sales groups
