iVillage still not clicking for NBCU
Don Day August 12th, 2007
More than a year after NBC Universal handed over $660 million for iVillage, the site is seeing increased traffic - but is only up about 5% from July 2006 to July 2007, according to a New York Times feature today. Content partners like Hearst jumped ship - and the iVillage Live program flopped.
But NBCU thinks a turnaround is afoot. The site replaced its antiquated back-end, replaced the old content partners with new ones - and plans to relaunch iVillage Live this fall. The site is profitable, and has integrated its sales staff with NBCU’s TV-side sales groups
1 Comment Add your own
1. icklehead | August 14th, 2007 at 5:34 am
So what’s the problem. Sounds like sales is kicking but. You reall thin GE overpaid for the website? If so, why don’t we take a hard look at msft buying aquantive for 6 billion
Jeez
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