Comments on: Advertising televisions without advertising on television http://www.lostremote.com/2007/08/14/advertising-televisions-without-advertising-on-television/ Where TV Finds the Future Fri, 29 Aug 2008 19:26:38 +0000 http://wordpress.org/?v=2.5.1 By: Michael Rosenblum http://www.lostremote.com/2007/08/14/advertising-televisions-without-advertising-on-television/#comment-457478 Michael Rosenblum Wed, 15 Aug 2007 13:11:50 +0000 http://www.lostremote.com/2007/08/14/advertising-televisions-without-advertising-on-television/#comment-457478 I always thought it was odd to watch TV ads trying to sell TV sets. They always had a shot of someone in a living room watching a set and the announcer intoned "shouldn't your picture be this good?" Obviously the picture is only as good as the set you are watching on. Selling TV sets based on the quality of the picture delivered on TV is the close to smelling the food on The Food Network. I always thought it was odd to watch TV ads trying to sell TV sets. They always had a shot of someone in a living room watching a set and the announcer intoned “shouldn’t your picture be this good?”

Obviously the picture is only as good as the set you are watching on.

Selling TV sets based on the quality of the picture delivered on TV is the close to smelling the food on The Food Network.

]]> By: David Johnson http://www.lostremote.com/2007/08/14/advertising-televisions-without-advertising-on-television/#comment-456524 David Johnson Tue, 14 Aug 2007 18:14:07 +0000 http://www.lostremote.com/2007/08/14/advertising-televisions-without-advertising-on-television/#comment-456524 saf, i'm getting lots of ad and marketing e-newsletters that are going nuts on out-of-home advertising. growth is exploding, fueled by cheaper technology costs to deliver kiosks and terminals everywhere from bars to elevators to churches. the buys are totally chipping away at the total marketing expenditures. saf, i’m getting lots of ad and marketing e-newsletters that are going nuts on out-of-home advertising. growth is exploding, fueled by cheaper technology costs to deliver kiosks and terminals everywhere from bars to elevators to churches. the buys are totally chipping away at the total marketing expenditures.

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