Comments on: 160 Fox affiliates to switch to MyFox sites http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/ Where TV Finds the Future Sun, 07 Sep 2008 23:04:46 +0000 http://wordpress.org/?v=2.5.1 By: ray electric bklyn http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-676335 ray electric bklyn Wed, 09 Jan 2008 23:46:06 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-676335 lets not forget hillary has 8 yrs in the big house. her resume should not be taken lightly. this country was founded on democrocy which took hundreds of years 2 build. lets get fiscally sound and leave this 7 year war in the desert where it belongs. lets not forget hillary has 8 yrs in the big house. her resume should not be taken lightly. this country was founded on democrocy which took hundreds of years 2 build. lets get fiscally sound and leave this 7 year war in the desert where it belongs.

]]> By: Chris Jahn http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-463302 Chris Jahn Tue, 21 Aug 2007 14:49:13 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-463302 As a webmaster for a small fox affiliate...this is a bad idea! deals seem to be in place to provide ALL the local content from outside sources. This will lead to a dramatic drop in our monthly numbers! Promotional opportunities seem to be at a minimum in the new platform...again taking away from local content...I can only hope stations decide against this to send a meesage to fox that they may not know what is best for someone outside of a major market! As a webmaster for a small fox affiliate…this is a bad idea! deals seem to be in place to provide ALL the local content from outside sources. This will lead to a dramatic drop in our monthly numbers! Promotional opportunities seem to be at a minimum in the new platform…again taking away from local content…I can only hope stations decide against this to send a meesage to fox that they may not know what is best for someone outside of a major market!

]]> By: mike jones http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458948 mike jones Thu, 16 Aug 2007 23:34:42 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458948 Excellent point Rex. Budgets are tight for the little guys, and this is an attractive, low-cost turnkey solution -- especially for a GM who is scared of the internet. I'm Mike Jones... Excellent point Rex.

Budgets are tight for the little guys, and this is an attractive, low-cost turnkey solution — especially for a GM who is scared of the internet.

I’m Mike Jones…

]]> By: Rex http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458780 Rex Thu, 16 Aug 2007 18:52:11 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458780 Steve: I look forward to this essay (seriously! I'm not joking this time!), but keep this in mind: most of those FOX affiliates now have zero to one person staffing them. They've probably got some rinky-dink CMS made by a local company that is also doing the hosting. Should the FOX affiliate in Tallahassee invest in 10 people to do IT, sales, and content? Maybe.... but that's the issue I'd like to see you address. Steve: I look forward to this essay (seriously! I’m not joking this time!), but keep this in mind: most of those FOX affiliates now have zero to one person staffing them. They’ve probably got some rinky-dink CMS made by a local company that is also doing the hosting. Should the FOX affiliate in Tallahassee invest in 10 people to do IT, sales, and content? Maybe…. but that’s the issue I’d like to see you address.

]]> By: David Johnson http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458680 David Johnson Thu, 16 Aug 2007 16:50:52 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458680 @randy: really good points. all publishers should be looking for the ways into turnkey advertising solutions for the local market. @randy: really good points. all publishers should be looking for the ways into turnkey advertising solutions for the local market.

]]> By: Rocker http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458658 Rocker Thu, 16 Aug 2007 16:24:54 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458658 I think this story has been a little misread here. Each station/group still gets to decide whether or not to sign up. What was agreed to with the affiliate board is what terms all Fox affiliates will be offered. I think this story has been a little misread here. Each station/group still gets to decide whether or not to sign up. What was agreed to with the affiliate board is what terms all Fox affiliates will be offered.

]]> By: jake http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458640 jake Thu, 16 Aug 2007 16:03:19 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458640 Smells a bit of the WeatherPlus.com concept that NBC hasn't expanded beyond their O and Os... I wonder how long the deal goes... and how quickly these station groups start raising hell when they realize they've lost control on the content and revenue side.... Good for Fox... I'm very impressed they were able to pull this off. Smells a bit of the WeatherPlus.com concept that NBC hasn’t expanded beyond their O and Os…

I wonder how long the deal goes… and how quickly these station groups start raising hell when they realize they’ve lost control on the content and revenue side….

Good for Fox… I’m very impressed they were able to pull this off.

]]> By: as seen on p.c. http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458635 as seen on p.c. Thu, 16 Aug 2007 15:56:09 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458635 btw- philly.com just joined the yahoo newspaper consort. btw- philly.com just joined the yahoo newspaper consort.

]]> By: Rob http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458627 Rob Thu, 16 Aug 2007 15:47:36 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458627 Channel 2000 alum is spot on about CBSNow ... I used it in the late 90s and it was cumbersome, technical and customer support was non-existant, you could make few changes to your site beyond cosmetic graphic changes ... but the one thing that's different with the Fox concept is the proposed revenue model. Back in the late 90s advertising support on CBSNow was non-existant, advertising on the web was still 'added value', so the benefit for some of these Fox stations might be that if you're in a really small market and don't have the capital to build your own site, you see a turnkey solution that ties in with the network that provides some revenue opportunities. Of course it would be interesting to know if the network will charge affiliates for bandwidth, hosting and technical support like WorldNow or IB would. Not saying this is a great solution - it isn't - but I understand why a small market station might jump at this opportunity. Channel 2000 alum is spot on about CBSNow … I used it in the late 90s and it was cumbersome, technical and customer support was non-existant, you could make few changes to your site beyond cosmetic graphic changes … but the one thing that’s different with the Fox concept is the proposed revenue model.

Back in the late 90s advertising support on CBSNow was non-existant, advertising on the web was still ‘added value’, so the benefit for some of these Fox stations might be that if you’re in a really small market and don’t have the capital to build your own site, you see a turnkey solution that ties in with the network that provides some revenue opportunities. Of course it would be interesting to know if the network will charge affiliates for bandwidth, hosting and technical support like WorldNow or IB would.

Not saying this is a great solution - it isn’t - but I understand why a small market station might jump at this opportunity.

]]> By: Anonymous http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458621 Anonymous Thu, 16 Aug 2007 15:41:54 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458621 hmmm, i thought ad inventory ONLINE was infinite. ceding half of what? hmmm, i thought ad inventory ONLINE was infinite.

ceding half of what?

]]> By: Randy Hoffman http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458618 Randy Hoffman Thu, 16 Aug 2007 15:41:26 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458618 I'm falling in line with Steve here. This is a national reach play, making it easier for advertisers to make their coveted reach-type buys. Instead Fox should help create platforms that would make it easier for LOCAL advertisers to begin fully enjoying the benefits of online advertising. I’m falling in line with Steve here. This is a national reach play, making it easier for advertisers to make their coveted reach-type buys. Instead Fox should help create platforms that would make it easier for LOCAL advertisers to begin fully enjoying the benefits of online advertising.

]]> By: Steve Safran http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458600 Steve Safran Thu, 16 Aug 2007 15:18:35 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458600 This is a mistake that will badly hurt the affiliates. I'm working on a longer essay right now (lucky you), but what this does is cede control to a central authority when decentralization is what's badly needed. FIM wins' of course' because they aggregate an instant national ad network. Locals lose because they cede access to half - half! - their potential ad inventory. Would they allow Fox to come in and take half their local TV newscast ad inventory in exchange for a graphics package and a switcher? This is a 1.0 play, and a bad one at that. Rev shares do not make the locals rich. Taking control - FULL control - of your own destiny is the way to maximize web revenue. The locals will wind up giving away in revenue every year what it would cost to build their own sites just once. The path of least resistance has no precedent for success online. This is a mistake that will badly hurt the affiliates. I’m working on a longer essay right now (lucky you), but what this does is cede control to a central authority when decentralization is what’s badly needed. FIM wins’ of course’ because they aggregate an instant national ad network. Locals lose because they cede access to half - half! - their potential ad inventory.

Would they allow Fox to come in and take half their local TV newscast ad inventory in exchange for a graphics package and a switcher?

This is a 1.0 play, and a bad one at that. Rev shares do not make the locals rich. Taking control - FULL control - of your own destiny is the way to maximize web revenue.

The locals will wind up giving away in revenue every year what it would cost to build their own sites just once.

The path of least resistance has no precedent for success online.

]]> By: a non-anon http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458584 a non-anon Thu, 16 Aug 2007 14:50:19 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458584 yeah, do as nbc does online, not as fox. nbcu stole that blockbuster ivillage for about the same ridiculous price rupert paid for that flop myspace. yeah, do as nbc does online, not as fox.

nbcu stole that blockbuster ivillage for about the same ridiculous price rupert paid for that flop myspace.

]]> By: David Johnson http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458574 David Johnson Thu, 16 Aug 2007 14:26:31 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458574 this makes sense. major sense. dollars and sense. FIM has the horses to provide their own advertising solutions, so they don't have to work out third party revenue sharing deals to get national inventory into local sites. this is a case of eating your young before someone else does. smart of the network to offer this to their affiliates and grab the cash that would be going to google, yahoo, doubleclick, whatever. non o&o stations have such a strange situation of serving two masters, the network and their owners. the ownership groups/parent companies should try to provide some kind of similar services to their stations to keep the balance there and protect their interests. not compete with, mind you, but dovetail to strengthen the local outlet's position. this makes sense. major sense. dollars and sense.

FIM has the horses to provide their own advertising solutions, so they don’t have to work out third party revenue sharing deals to get national inventory into local sites. this is a case of eating your young before someone else does. smart of the network to offer this to their affiliates and grab the cash that would be going to google, yahoo, doubleclick, whatever.

non o&o stations have such a strange situation of serving two masters, the network and their owners. the ownership groups/parent companies should try to provide some kind of similar services to their stations to keep the balance there and protect their interests. not compete with, mind you, but dovetail to strengthen the local outlet’s position.

]]> By: Mike Escutia http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458557 Mike Escutia Thu, 16 Aug 2007 14:02:14 +0000 http://www.lostremote.com/2007/08/15/160-fox-affiliates-to-switch-to-myfox-sites/#comment-458557 I wrote something profound here but the spam filter ate it. Dang it. I wrote something profound here but the spam filter ate it. Dang it.

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