Hearst-Argyle launches HighSchoolPlaybook.com
Michael Gay August 16th, 2007
Seven Hearst-Argyle markets launched a new social networking site that is focused around local high school sports. HighSchoolPlaybook.com provides an environment where teens can share video and photos about their schools’ sports teams, cheer leading and bands. Many of the stations have even hired a group of student sideline reporters who are using HD cameras to shoot local sports stories and reports for the site. According to Broadcasting and Cable, Hearst-Argyle plans to license the service to non-Hearst-Argyle stations in the next year. As part of the launch, Hearst-Argyle also launched five new YouTube channels for the stations involved in HighSchoolPlaybook. (Disclosure: I work for Hearst-Argyle and was involved in the launch of the new site.)
11 Comments Add your own
1. ! | August 16th, 2007 at 5:31 am
what i found odd was this pr was sent out by rss (saw it @ mikesechristdotcom) last night, but could not access it at B&C or at H/A’s site.
sounds interesting. but i have to wonder why they are not licensing EVERYTHING they do to “non-HA stations. they don’t have a coast-to-coast footprint. not even close when you’re dealing with the web…let alone high schools.
2. Terry Heaton | August 16th, 2007 at 8:26 am
Smart moves, Michael. Keep up the great work.
3. Michael Gay | August 16th, 2007 at 8:37 am
The compliments should go to the excellent team responsible for the launch. I just provided support to them, but they are the real idea and execution people. I’ll make sure to pass your comments on!
4. Randy Hoffman | August 16th, 2007 at 8:44 am
Unlike the Fox strategy, this works on a local level enabling local media properties to create local strategies for local advertisers. This seems smart to me on many levels.
5. ! | August 16th, 2007 at 8:58 am
those are some interesting headers @ yt.
6. ? | August 16th, 2007 at 11:06 am
The site seems to have a lot of broken links. Did IB make it?
7. Tim | August 16th, 2007 at 11:13 am
You work for Hearst-Argyle, but you had to cite Broadcasting and Cable for how your company plans to license?
8. Don Day | August 16th, 2007 at 11:14 am
…more news on this front soon…
9. ?fordonnyboy | August 16th, 2007 at 11:34 am
you mean the header front?
it’s not news anymore.
10. aidian | August 16th, 2007 at 1:28 pm
In concept at least, this is one of the best examples I’ve seen of doing the web right on the local level.
It’s unfortunate for the industry as a whole that I can’t think of many more examples of stations doing something similar.
11. Gabe | August 22nd, 2007 at 11:46 pm
Site is very poorly done. But hey who I am to talk.
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