Comments on: Hearst-Argyle launches HighSchoolPlaybook.com

By: Gabe

Gabe — Thu, 23 Aug 2007 06:46:17 +0000

Site is very poorly done. But hey who I am to talk.

By: aidian

aidian — Thu, 16 Aug 2007 20:28:45 +0000

In concept at least, this is one of the best examples I’ve seen of doing the web right on the local level.

It’s unfortunate for the industry as a whole that I can’t think of many more examples of stations doing something similar.

By: ?fordonnyboy

?fordonnyboy — Thu, 16 Aug 2007 18:34:04 +0000

you mean the header front?

it’s not news anymore.

By: Don Day

Don Day — Thu, 16 Aug 2007 18:14:02 +0000

…more news on this front soon…

By: Tim

Tim — Thu, 16 Aug 2007 18:13:06 +0000

You work for Hearst-Argyle, but you had to cite Broadcasting and Cable for how your company plans to license?

By: ?

Thu, 16 Aug 2007 18:06:04 +0000

The site seems to have a lot of broken links. Did IB make it?

By: !

Thu, 16 Aug 2007 15:58:50 +0000

those are some interesting headers @ yt.

By: Randy Hoffman

Randy Hoffman — Thu, 16 Aug 2007 15:44:11 +0000

Unlike the Fox strategy, this works on a local level enabling local media properties to create local strategies for local advertisers. This seems smart to me on many levels.

By: Michael Gay

Michael Gay — Thu, 16 Aug 2007 15:37:43 +0000

The compliments should go to the excellent team responsible for the launch. I just provided support to them, but they are the real idea and execution people. I’ll make sure to pass your comments on!

By: Terry Heaton

Terry Heaton — Thu, 16 Aug 2007 15:26:52 +0000

Smart moves, Michael. Keep up the great work.

By: !

Thu, 16 Aug 2007 12:31:27 +0000

what i found odd was this pr was sent out by rss (saw it @ mikesechristdotcom) last night, but could not access it at B&C or at H/A’s site.

sounds interesting. but i have to wonder why they are not licensing EVERYTHING they do to “non-HA stations. they don’t have a coast-to-coast footprint. not even close when you’re dealing with the web…let alone high schools.