‘Millennials’ turned to Web for Virginia Tech coverage

Frank N. Magid Associates have released the latest in their series of research on the media usage of “Millennials,” 18- to 29-year-olds. The study, reported by TV Week, cited Yahoo as being the number one news source for Millennials after the initial news of the Virginia Tech shootings. CNN followed, then cnn.com and FOX News. Take note, 2 of the top 4 sources for coverage were websites. The story also points out that word of mouth was actually the way 29% of Millennials learned of the shooting, but text messaging was included in word of mouth. I wish they had broken that out separately, as I suspect texting is increasingly becoming the way younger audiences spread news.