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YouTube unveils video overlay ads

Posted by Cory Bergman on August 21, 2007

Finally, in a long-anticipated move, YouTube is debuting its solution to video ads — and no, they’re not pre-rolls. The new ads are semi-transparent overlays that cover the bottom fifth of the screen and then disappear after 10 seconds. If you click it, a video ad will play in the same player, only a slightly smaller size. At the end of the ad — or when you click the close icon — the original clip will resume playing. So far, the ads only apply to partner videos (and as of this writing, only a handful of them), and they’re selling for $20 CPMs. Take it for a test drive with the clip here (notice the yellow marker in the timeline when you play the clip). Also, the ads do not play on embedded clips — just when you play them on YouTube. Smart.

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