Comments on: YouTube unveils video overlay ads

By: FthnQiNTM

FthnQiNTM — Fri, 18 Apr 2008 08:11:13 +0000

fo033.txt;2;5

By: jeremiah

jeremiah — Thu, 23 Aug 2007 21:39:32 +0000

Can users opt-out? Personally speaking, I don’t want my videos overlayed with GOP propaganda or pitches for …. god knows what else.

It will only take a few cases of MASSIVELY inappropriate mashups of ads-over-content to challenge this model. Imagine ads for “To Catch a Predator” floating over video of someone’s kids playing in their backyard. Or how about Levitra, which makes an instant dick-joke from anything it’s remotely associated with?

Will the MPAA buy ads to play over the bazillion uploads of South Park and Naruto?

By: invitedmedia

invitedmedia — Wed, 22 Aug 2007 18:44:35 +0000

agreed, but i’ve argued the post-roll is a no brainer. i can say from personal experience that i rarely have my finger on the “clicka” the second the clip ends. get your message in the first 5 seconds and it’ll make an impression, i might even let it run if I CHOOSE.

nielsen has counted tv’s running in the background for how long?

and why more oultets don’t scroll clips like cnettv does is beyond me.

By: Safran

Safran — Wed, 22 Aug 2007 18:09:03 +0000

Pay attention everyone: pre-rolls are dying. This is one aspect of how they will be replaced.

The less intrusive you are with the audience, the more they will respect the organization.

The more targeted the ads can be, the better value it will be for the advertiser.

We don’t hate ads - we hate clutter.

Pre-roll CPM-sold video ads are clutter.

By: Felix

Felix — Wed, 22 Aug 2007 16:46:18 +0000

very discreet - I like it. Similar in functionality to a text ad on a web page, which was probably the intention.

I agree that adding post-roll ads seems like a no-brainer. Users would not object since they have already seen the content and can navigate away from the ad at anytime, similar to a TV ad.

By: Joe

Joe — Wed, 22 Aug 2007 15:45:55 +0000

And your GM will want to start doing this when he sees it on YouTube as he’s looking over his 13-year-old kid’s shoulder when he’s struggling to figure this whole web thing out.

By: Dave

Dave — Wed, 22 Aug 2007 14:48:27 +0000

They were testing this over the summer. I saw it for Evan Almighty as well.

It’s essentially an interactive version of TV snipes… TV primarily uses them for promos though.

Yourlatv has this and I know of another site that will be using this… when it launches.

By: Swift Loris

Swift Loris — Wed, 22 Aug 2007 13:56:29 +0000

Boy, I might not even have noticed the ad if I hadn’t been expecting it. I noticed it when it first came on and then almost instantly forgot it was there. If they’re all that inconspicuous, it’s a minuscule price to pay.

By: Mike

Mike — Wed, 22 Aug 2007 13:34:58 +0000

I got no ads when I watched.

By: Tom

Tom — Wed, 22 Aug 2007 13:33:35 +0000

I notice this a few months ago. Back in the begining of summer I saw ads for Evan Almighty

By: discreet_chaos

discreet_chaos — Wed, 22 Aug 2007 05:52:02 +0000

The whole stopping-the-video-that-you’re-watching thing is going to result in much fewer clicks. It seems they could just as easily append the commercial to the end, especially since YouTubes can’t be very long, anyhow.