It’s a change that is long overdue, well at least since CBS acquired SportsLine in 2004. The CBS SportsLine brand is being shortened to CBSSports.com. Broadcasting & Cable quotes CBS Sports and News president Sean McManus as saying, “With this name change, CBS Sports now stands for much more than its broadcasts of major sporting events. We now have a direct branding association with interactive coverage across the entire world of sports for our fans.”
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