CBS SportsLine rebrands as CBS Sports
Michael Gay August 22nd, 2007
It’s a change that is long overdue, well at least since CBS acquired SportsLine in 2004. The CBS SportsLine brand is being shortened to CBSSports.com. Broadcasting & Cable quotes CBS Sports and News president Sean McManus as saying, “With this name change, CBS Sports now stands for much more than its broadcasts of major sporting events. We now have a direct branding association with interactive coverage across the entire world of sports for our fans.”
6 Comments Add your own
1. Tim | August 22nd, 2007 at 1:57 pm
Who cares. I haven’t been to that site in five years.
2. thedetroitchannel | August 22nd, 2007 at 3:49 pm
i have no problem with rebranding. some is better than others, but the idea of taking a name you’ve spent years building, countless $$$ worth of airtime promoting and simply socking it away is a huge, HUGE mistake.
if cbssportsline or whatever their previous brand was simply was made ADDITIVE to their new brand then they just made a move that makes sense.
3. Red Barber | August 22nd, 2007 at 4:58 pm
It makes sense. Remember when ESPN.com used to be ESPNET SportsZone?
4. Hun Leader | August 22nd, 2007 at 7:04 pm
Kudos to CBS
5. Mark Mascolino | August 22nd, 2007 at 10:01 pm
Absolutely, this is somehting they should have done years and years ago.
6. Gorman | August 23rd, 2007 at 6:27 am
I love the site. I don’t get reminded in every block I’m not cool enough to access all of its content, unlike ESPN.com
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