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	<title>Comments on: CBS SportsLine rebrands as CBS Sports</title>
	<atom:link href="http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/</link>
	<description>Where TV Finds the Future</description>
	<pubDate>Mon, 01 Dec 2008 18:14:17 +0000</pubDate>
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		<item>
		<title>By: Gorman</title>
		<link>http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-465261</link>
		<dc:creator>Gorman</dc:creator>
		<pubDate>Thu, 23 Aug 2007 13:27:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-465261</guid>
		<description>I love the site. I don't get reminded in every block I'm not cool enough to access all of its content, unlike ESPN.com</description>
		<content:encoded><![CDATA[<p>I love the site. I don&#8217;t get reminded in every block I&#8217;m not cool enough to access all of its content, unlike ESPN.com</p>
]]></content:encoded>
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		<title>By: Mark Mascolino</title>
		<link>http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-464837</link>
		<dc:creator>Mark Mascolino</dc:creator>
		<pubDate>Thu, 23 Aug 2007 05:01:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-464837</guid>
		<description>Absolutely, this is somehting they should have done years and years ago.</description>
		<content:encoded><![CDATA[<p>Absolutely, this is somehting they should have done years and years ago.</p>
]]></content:encoded>
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	<item>
		<title>By: Hun Leader</title>
		<link>http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-464678</link>
		<dc:creator>Hun Leader</dc:creator>
		<pubDate>Thu, 23 Aug 2007 02:04:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-464678</guid>
		<description>Kudos to CBS</description>
		<content:encoded><![CDATA[<p>Kudos to CBS</p>
]]></content:encoded>
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		<title>By: Red Barber</title>
		<link>http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-464571</link>
		<dc:creator>Red Barber</dc:creator>
		<pubDate>Wed, 22 Aug 2007 23:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-464571</guid>
		<description>It makes sense. Remember when ESPN.com used to be ESPNET SportsZone?</description>
		<content:encoded><![CDATA[<p>It makes sense. Remember when ESPN.com used to be ESPNET SportsZone?</p>
]]></content:encoded>
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	<item>
		<title>By: thedetroitchannel</title>
		<link>http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-464526</link>
		<dc:creator>thedetroitchannel</dc:creator>
		<pubDate>Wed, 22 Aug 2007 22:49:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-464526</guid>
		<description>i have no problem with rebranding. some is better than others, but the idea of taking a name  you've spent years building, countless $$$ worth of airtime promoting and simply socking it away is a huge, HUGE mistake.

if cbssportsline or whatever their previous brand was simply was made ADDITIVE to their new brand then they just made a move that makes sense.</description>
		<content:encoded><![CDATA[<p>i have no problem with rebranding. some is better than others, but the idea of taking a name  you&#8217;ve spent years building, countless $$$ worth of airtime promoting and simply socking it away is a huge, HUGE mistake.</p>
<p>if cbssportsline or whatever their previous brand was simply was made ADDITIVE to their new brand then they just made a move that makes sense.</p>
]]></content:encoded>
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	<item>
		<title>By: Tim</title>
		<link>http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-464476</link>
		<dc:creator>Tim</dc:creator>
		<pubDate>Wed, 22 Aug 2007 20:57:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.lostremote.com/2007/08/22/cbs-sportsline-rebrands-as-cbs-sports/#comment-464476</guid>
		<description>Who cares. I haven't been to that site in five years.</description>
		<content:encoded><![CDATA[<p>Who cares. I haven&#8217;t been to that site in five years.</p>
]]></content:encoded>
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